30 October 2013

Styling a Television Commercial

Recently, I was lucky enough to be part of the styling production for a television commercial shoot for Boston Interiors. Kelly McGuill and I were tasked with taking these empty sets and making them into warm, inviting, and stylish rooms to be shot for both TV and print ads. Here is what the empty sets looked like.

We set about choosing pretty pieces from the Boston Interiors collection,  including furniture, carpets, and accessories. We added a few artistic props to give it individuality and a bit of pop. 

Then the TV production took over. Here are a few behind the scenes cell phone shots of the actors, the lights and cameras, and the action.

And below are the finished room shots. We are pretty proud of these. It's hard to imagine it is the same space as before, no?

(following photos all by Eric Roth Photography)